University Of The Arts Helsinki Brand Guidelines

Uniarts Helsinki Style Guide

Spelling and Style Instructions for Website Content Production

Introduction

Welcome to the Uniarts Helsinki style guide! This guide provides spelling and style instructions for website content production. It is intended to help ensure that all website content is clear, consistent, and error-free. Please follow these guidelines when creating or editing website content.

Spelling

The following spelling rules apply to all website content:

• Use American spelling.
• Use the Oxford comma.
• Do not use contractions.
• Capitalize proper nouns.
• Use numerals for numbers 10 and above.

Style

The following style guidelines apply to all website content:

• Write in a clear and concise style.
• Use active voice.
• Avoid jargon and technical terms.
• Be consistent in your use of language.
• Proofread your work carefully before publishing.

By following these guidelines, you can help ensure that all website content is clear, consistent, and error-free.